Sunday, February 5, 2012

Can Smaller Companies Score With Super Bowl Ads?

Is $3.5 million for 30 seconds of fame worth it? These businesses are putting it all on the line during Super Bowl XLVI.

By Eric Markowitz and Nicole Carter

Some make you laugh, others (attempt to) make you cry. Others, well, they're forgettable.

It's all part of the fun at the Super Bowl, where brands spend upwards of $3 million for 30 seconds to capture the world's attention. "More than a game, the Super Bowl is a cultural event, a truly American spectacle, and the ads are very much a part of the experience," notes Advertising Age's digital editor, Michael Learmonth. To be sure, airtime in between downs will be dominated by the big players: Coca-Cola, Pepsi, and GM are steadfast Super Bowl advertisers. But the little guys are taking a shot, too. Here's a look at ads from seven (smaller) brands taking a run at prime time.

Click here to watch the videos.

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