Sunday, February 5, 2012

Can Smaller Companies Score With Super Bowl Ads?






Is $3.5 million for 30 seconds of fame worth it? These businesses are putting it all on the line during Super Bowl XLVI.

http://www.inc.com/eric-markowitz-nicole-carter/start-ups-advertising-in-the-super-bowl.html

By Eric Markowitz and Nicole Carter

Some make you laugh, others (attempt to) make you cry. Others, well, they're forgettable.

It's all part of the fun at the Super Bowl, where brands spend upwards of $3 million for 30 seconds to capture the world's attention. "More than a game, the Super Bowl is a cultural event, a truly American spectacle, and the ads are very much a part of the experience," notes Advertising Age's digital editor, Michael Learmonth. To be sure, airtime in between downs will be dominated by the big players: Coca-Cola, Pepsi, and GM are steadfast Super Bowl advertisers. But the little guys are taking a shot, too. Here's a look at ads from seven (smaller) brands taking a run at prime time.

Click here to watch the videos.

Wednesday, February 1, 2012

Just How Risky Is Entrepreneurship, Really?






http://blogs.hbr.org/cs/2012/01/just_how_risky_is_entrepreneur.html

by Bruce Gibney and Ken Howery

There are two views on entrepreneurship in America: the first (largely feigned), that it is a pure virtue like freedom of speech or religion, and the second (real) attitude that it is largely a game for the naïve. Steve Jobs, Mark Zuckerberg, and Michael Dell make fine fodder for commencement speeches, but when parents and career counselors thrust graduates into the job market, the default isn't entrepreneurship, it's corporate serfdom. Entrepreneurship is a deviation, an occupation for heroes, heroic for the reasons it can't be recommended: it's just too unsafe. But the conventional position is nonsense; building new companies is far more sensible than the practical will admit.

First, entrepreneurship is not riskier than working at a big bank or law firm, a fact vividly underscored by the de facto nationalization of the banking sector and mass layoffs of the last few years. An especially pungent comparison exists between the classically "safe" job of lawyering versus starting a new enterprise. What could be safer than a career at a century-old white shoe firm (aside from the fact that less than a third make partner)? Lots of things, actually. Few law students even get the chance to buy the losing lottery ticket: the government estimates that 215,417 jobs for attorneys will open between 2008 and 2018 and in the same decade, there will be over 430,000 new legal graduates so only half will get to practice in their chosen field (at substantial opportunity and tuition costs). By contrast, of 5,000 businesses started in 2004, almost 56% were still in business in 2010, despite suffering through a brutal economic downturn. Even as venture capitalists predisposed to have faith in new ventures, we were somewhat surprised that entrepreneurship has such favorable odds (the traditional rule of thumb in venture is that 4 out of 5 companies will flounder, although VC-backed tech companies may be somewhat riskier than the entire universe of new companies).

Another consideration: you can actually make real money with new companies. The actual money entailed in entrepreneurship can dwarf the outcomes from legitimate toil at established businesses. A quarter of first-time venture-backed firms are acquired for at least $50 million or file for an IPO. That's not a guarantee that every early worker makes a fortune, but it suggests the odds are better than we would intuit. And in a world that has structurally shifted to bimodal outcomes, why not shoot for the mode that allows you to build wealth? Facebook, like Google and others before it, will make an army of millionaires. They won't be the last to do so.

Maybe the most important point about entrepreneurship is that people who start or join new companies tend to actually like what they are doing. ("Outcome-independent decision making", in consulting parlance). In addition to the psychic merits of working on the personally meaningful, in an economy where low-wage, high-skill overseas workers and no-wage machines encroach ever more rapidly, it is essential to compete both in input and output. Workers motivated by financial incentives alone struggle to perform at the level of the true believer. Caring about one's job isn't a hippie luxury; it is a necessity in a ruthlessly competitive world.

Not everyone is suited to join a new company. But as a society we can't discourage those who are so inclined from joining, especially in a persistently stalled economy. We need to reconcile the realities and the rhetoric: entrepreneurship is everything we hope it to be.

Startup Rates Surge in the U.S. and Abroad


A new report by the Global Entrepreneurship Monitor shows entrepreneurial activity revived in 2011 after years of decline

By Karen E. Klein

Rates of early-stage entrepreneurial activity surged around the world in 2011, jumping nearly 60 percent in the U.S., according to a survey released this week by the Global Entrepreneurship Monitor. More than 12 percent of U.S. adults reported starting a business or running new businesses last year, up from just below 8 percent in 2010.

The GEM report reverses a trend toward declining startup activity that started in the U.S. in 2005 and persisted throughout the recent recession, says Donna Kelley, an associate professor of entrepreneurship at Babson College and a co-author of the report. The GEM’s international teams interviewed more than 140,000 adults in 54 economies and concluded that 400 million individuals all around the globe are engaged in entrepreneurship. Kelley spoke about the report’s findings with Smart Answers columnist Karen E. Klein. Edited excerpts of their conversation follow.

Your report showed that total early-stage activity increased significantly in the U.S. last year. Was that surprising given several years of declining numbers?

At first we were alarmed when we got the numbers because we wondered if we did something wrong. We went back to our survey vendor to check that there wasn’t a mistake, but then the other numbers started to come in and we saw the trend is not something that’s just isolated to the U.S.

Did you analyze what these numbers mean in terms of the overall economy?

Not specifically yet, but we have analyzed several different recessionary situations previously. What we see is a pattern of nascent entrepreneurship declining just before a recessionary period, as optimism about entrepreneurial opportunities starts to go away. During a recession the entrepreneurship rates continue to drop, although there are a higher proportion of entrepreneurs who say they are motivated by necessity, rather than opportunity. Those people may be temporary entrepreneurs, just earning some money until the economy improves and they can get a job again.

As you come out of recession an increase in entrepreneurship often signals the end, as people see positive indicators and some stakeholders start to loosen up with funding. So someone who has always dreamed of being an entrepreneur might have more confidence and be more comfortable putting in their own money or asking a great-aunt for some money.

Internationally you found entrepreneurship increasing in both developing economies and mature economies.

Yes. In the 20 developed economies we surveyed, all but four increased over last year, and even those that decreased went down only slightly. In 16 developing economies the increase was 25 percent, including in places with above-average entrepreneurship rates in 2010, like China, Argentina, and Chile.

You also asked about why people discontinue businesses. What did you find?

For the more developing economies, people reported negative factors, like lack of profitability and difficulty getting financing. In developed economies people were more likely to cite positive reasons, like a sale, retirement, or new opportunity.

Another difference between those two broad groups was that early-stage entrepreneurs were four times more likely in developed economies to be competing in the business services sector than early-stage entrepreneurs in developing countries, where direct-to-consumer sales are more prominent. That’s important for policymakers who want to expand the knowledge base and service sector in their economies.

Does your survey catch some entrepreneurial activity before it makes a dent in an economy overall?

We measure individual participation in entrepreneurship, which is essentially how many people are employing themselves by creating their own jobs. That means we get a lot of activity that’s not measured by things like firm formations or business registration. The individual entrepreneurship level is often informal, part time, and team-based, especially in countries where there is very difficult bureaucracy, instability, or corruption that hinders people from officially registering their business activity.

The bright spot in this report is that 140 million entrepreneurs around the world say they expect to add at least five new jobs over the next five years. That’s why we think entrepreneurship is the economic engine that will revive our international economy, which has been weakened in the past few years.

Tuesday, January 31, 2012

For Newcomers in Silicon Valley, the Dream of Entrepreneurship Still Lives






http://www.nytimes.com/2012/01/25/us/silicon-valley-newcomers-are-still-dreaming-big.html

By ERICA GOODE

SAN FRANCISCO — Atha Fong, 22, has trouble explaining to her mother exactly what she does as a product manager at iSkoot.

“Basically, her understanding is that I work with engineers to make mobile phone applications, but more than that, not really,” she said.

Her more than $70,000 salary, stock options and personal investment portfolio, though, go a long way to alleviate any parental concerns.

Ivan Lee, 25, turned down a lucrative offer from Microsoft to start his own company, developing location-based games that he hopes will eventually dominate the industry. Bansi Shah, 23, picked up her undergraduate diploma, then took a job at Lattice Engines, a small San Mateo startup, where she makes “near the top” of the company’s $80,000 to $130,000 range for an entry level product manager, plus equity.

These are the latest high-tech migrants to Silicon Valley, in their 20s and fresh out of college, drawn by a surge in start-ups and investment money that in the last year and a half has created more jobs than companies can fill, and eager to help shape the technology that infuses their lives.

Their peers in other parts of the country — indeed, in many other parts of the state — may be struggling to find jobs, their independence stunted by financial hardship. But these recent college graduates are, at least for the moment, snugly protected from any hint of the recession.

“We’ve always had this gravitational pull,” said Julie Hanna, a serial entrepreneur who sits on the boards of a number of successful companies, “and then on top of that, we have the economic contrast, because the rest of the country looks like a desert and here money is flowing freely.”

Boom and bust cycles are endemic to Silicon Valley, where many older denizens have vivid memories of the giddy highs of the 1990s and the desperate lows that followed, when the dotcom bubble burst.

But buoyed by the frenzy of entrepreneurship around them, many young newcomers exhibit an optimism and confidence no economist could dampen. To some who have watched successive generations land here, this latest crop seems brash and entitled, with short attention spans and a video-game approach to life. Others see in them a social conscience and maturity that set them apart from the high-tech gold diggers of the 1990s.

Still emerging from their student years, most have yet to translate their earnings into material tokens of success. In San Francisco’s expensive housing market, they tend to rent rather than own, often sharing quarters. They drive Hondas and Fords and maybe a Mini Cooper or two. In the tradition of start-ups here, they dress in jeans and other casual attire, augmented by the occasional pair of Bonobos.

At bars in the Mission District or trendy restaurants in the Marina District, they chatter about software upgrades and angel investors and new applications that could change the world — or at least the way people use their iPhones. They go hiking rather than clubbing, look with a hint of impatience at their less social-media-savvy elders, are picky about their sushi and unhappy with iceberg lettuce.

The temples of the valley — Facebook, Google, Twitter, Zynga — loom large in their conversation. Some have already founded companies; nearly all have toyed with the idea.

“It’s always at the back of my mind,” said Danny Schauffer, who landed a job at Facebook after college and now works on the company’s platform operations team.

Many started fending off job offers even before graduation, besieged by recruiters desperate to fill slots at established companies and start-ups, which at the last count numbered about 23,000, according to Russell Hancock, chief executive of Joint Venture, a company that analyzes Silicon Valley trends.

Computer engineers, in high demand but short supply, can command six-figure salaries right out of college, augmented by signing bonuses and equity or stock options. Eric Roberts, a professor of computer science at Stanford, said he knew of at least one $160,000 offer “and I imagine there are larger numbers that I just don’t know about.”

But technical skills are not essential. The rise of social media, with its more human face, has drawn graduates in history, psychology or music, and a slowly growing number of women and minorities.

Morin Oluwole, 27, grew up in Nigeria, moved to California in high school and graduated from Stanford with a bachelor’s degree in biology and Spanish, a master’s in sociology and a strong interest in fashion. Now she works in strategic partnership development at Facebook, helping fashion designers “engage online.”

“What I’ve done is to turn my personal interests into what I do for a living,” she said.

Ms. Oluwole’s salary and benefits, she said, allow her “to live more of a wider-range lifestyle,” to travel and go hiking in Argentina and travel to other cities for events.

“You just have more disposable income to have an idea and actually act on that idea,” she said.

Though many new graduates are content to draw high salaries working for others, entrepreneurship is still the elixir of the valley, but failure has a lower cost: anyone with an idea and a few hundred dollars can raise the money to take a spin on the start-up wheel.

“I might be losing two years of salary, but no risk, no reward,” said Mr. Lee, who still receives regular queries from recruiters at Facebook and Google but pays himself $2,000 a month and shares a house with co-workers at Loki Studios, the company he founded.

“It’s a nice dream to have: If I didn’t have to answer to anybody, if I could run my own company,” he said. “Everyone has a friend who was at a start-up and made their own fortune, and everybody is curious if they could do it, too.”

Still, making billions of dollars is not what propels him, Mr. Lee said. “The long hours, the stress, the roller coaster — if that’s your primary reason, you’re going to burn out so quickly,” he said.

Randy Komisar, a venture capitalist and serial entrepreneur, says the cavalier attitude of some young entrepreneurs worries him, and he wonders if they have the grit and resilience to cope if boom turns to bust.

“I think there’s something as too much self-esteem,” Mr. Komisar said. “Everybody is doing their app, and everybody is doing a start-up, and everybody has raised a million dollars.”

Most, he said, “have no clue how to connect the dots” to create a sturdy, long-term product.

“My guess is that at some point the music stops and we find out that there’s not just one less chair but hundreds of thousands of less chairs, and we’ll have thousands of kids who haven’t learned anything because they’re all expecting to learn from each other,” he said.

Professor Roberts, who has watched enrollment in computer science courses shoot up in the last year — a class that last spring had 70 students now has 200 — is less concerned. The newest crop of Silicon Valley hopefuls, he said, are “interested in making enough money, but the crazy multiple millions of dollars that no one can spend, that I don’t think is driving as much of the equation as it used to be. Increasingly, there are people who want to work on technology because they see that as a way to help people in the world who just aren’t benefiting from that technology.”

In fact, as a group of former and current Facebook employees, including Ms. Oluwole and Mr. Schauffer, dined on ahi tacos and rock shrimp tempura at Umami in Cow Hollow on a recent evening, it was Bill Gates who was singled out as a role model, his bank account a definite plus but his philanthropy more important.

“Hitting the lottery is secondary to making a change,” Mr. Schauffer said.

Angel Investors Play Big Role For Start-Ups, Think Tank Says







http://online.wsj.com/article/SB10001424052970203806504577179430766885266.html

By ANGUS LOTEN

Angel investors—wealthy individuals who provide capital to start-ups with the potential for fast growth—are an increasingly important source of capital to early stage companies, including in Europe, one recent report says.

The report by the Organization of Economic Cooperation and Development is among the first to gauge angel investing activity around the world.

Calculations by the Paris-based think tank suggest that the total amount of capital raised from angel investors in the U.S. was $17.7 billion in 2009, compared to $18.7 billion for venture capital. The bulk of the venture capital money went to companies that were at later stages in their growth cycles, the report notes.

In Europe, the angel market in 2009 reached $5.5 billion, surpassing all venture capital funding by some $250 million, according to the report, which is based on interviews with roughly 100 investors, entrepreneurs and business leaders in 32 countries.

With banks reining in all but the safest loans since the recession, and venture capital firms now targeting less risky late-stage business startups, angel investors are nearly alone in backing young, fast-growth companies, the report says.

The VCs tend to target high-tech hubs, like Silicon Valley.

But angels are more prone to support entrepreneurs in their own back yards, with typical funding rounds ranging from $25,000 to $500,000, the report says. At the same time, they're less sensitive to ups and downs in the economy and tend to invest in a "much wider range of innovation" than VC investment firms, the OECD report concludes.

In the U.S., angel investors are now putting more cash into biotechnology and health-related ventures, rather than IT, which was an investor magnet for decades, for instance. That's partly due to the rise of angel investing groups over the past decade. By pooling smaller sums together into big funding rounds, these groups are able to spread the risk of betting on promising ventures in less hot sectors.

As a result, angel investing itself is becoming a more formalized process – complete with more rigorous due diligence.

Beyond cash, angels play an often overlooked but crucial mentoring role for new business owners as successful entrepreneurs themselves, offering hands-on experience and a network of valuable contacts, the report notes.

But policy makers have tended to focus efforts on the higher profile venture capital market, however. To better drive the global economic recovery, the OECD recommends tax incentives for angels and angel groups, co-investment programs, or even public funding for national angel associations.

Many fast-growth, entrepreneurial ventures that attract angels are the same start-ups that create jobs. Led by start-ups, small firms have generated 65% of net new jobs over the past 17 years, according to the Small Business Administration.

Still, some critics say wealthy investors shouldn't need costly tax incentives to back promising ventures, especially as many countries enact tough austerity measures aimed at balancing national budgets in the wake of the financial market crisis.

Others worry tax breaks will draw in institutional investors. Institutional investors may not provide start-ups with the business-management expertise or potentially valuable contacts as the typical individual angel investors might provide.

Of the $8.9 billion in total investments by angels in the first half of 2011, 39% went into seed and start-up ventures, up from 26% of $8.5 billion in total investments over the same period in 2010, according to data from the University of New Hampshire's Center for Venture Research. It hasn't yet released data for 2011's second half.

Monday, January 23, 2012

Vietnam's Dot-Com Boom





http://www.businessweek.com/magazine/vietnams-dotcom-boom-01192012.html

Favorable demographics make the country an attractive market for Internet entrepreneurs

By Bruce Einhorn, K. Oanh Ha and Diep Ngoc Pham

Hanoi resident Nguyen Thi Lan Phuong is an e-merchant’s dream. She likes to go shopping but has little time to fight the Vietnamese capital’s crowds and traffic, so the mother of two frequents NhomMua and Muachung, two of Vietnam’s many Groupon (GRPN) clones. Since discovering the sites in July, she’s bought clothes for her kids, pots and pans for her home, and facials for herself. “I sometimes buy things I don’t need, but it’s too good a deal to pass up,” she says.

Consumers like Phuong are attracting online entrepreneurs to a market they believe is on the cusp of an online revolution, one that could soon create Internet success stories on par with China’s Baidu (BIDU) and Tencent. “There’s a lot of interest in Vietnam’s information technology space right now,” says Deepak Natarajan, the Singapore-based director of Intel Capital, the chipmaker’s venture capital arm. “There’s huge growth potential there.” Of Vietnam’s 88 million people, about one-third are online—and most of those are young urban dwellers ready to shop. They’re “getting to the age where they are going to start consuming services online,” says Jonah Levey, chairman of Navigos Group, which owns VietnamWorks, a jobs website modeled on Monster.com (MWW). “It’s perfect for e-commerce.”

Vietnam already has more than two dozen sites mimicking Groupon, the Chicago company that offers steep discounts to spas, restaurants, and other merchants. The leaders include NhomMua, with 1 million registered members, along with Muachung and Cung Mua. “The market still has a lot of room to grow,” says Nguyen The Than, deputy general manager of Vietnam Communications, which owns Muachung. The companies have to make some big adjustments to adapt the U.S.-spawned group-buying model to a country that lacks a lot of infrastructure. Since most Vietnamese don’t have printers, NhomMua employs a team of over 100 couriers who scoot around Hanoi and Ho Chi Minh City on sky-blue Honda motorbikes delivering vouchers to customers. The messengers also collect payment in cash, since few Vietnamese have credit cards or use PayPal-like e-wallet services.

Such problems have kept NhomMua confined to major metropolitan areas. “The growth rate is a lot slower than other countries because we have to handle the logistics,” says Tom Tran, chief executive of MJ Group, which owns NhomMua.

Solving the online payment problem is the biggest challenge for Vietnam’s e-commerce players, says Ha Hong Hao, the CEO of Tretho Information Service, which owns a parenting website with 700,000 members. “For payment, you have to work individually with each bank and cooperate with many middle guys,” she says. “It’s still a big barrier for this business.”

There are other stumbling blocks, including the government’s half-hearted flirtation with censorship. (Despite some attempts to block social networking sites, Facebook remains one of the most popular websites.) Yet the demographics make it an irresistible market for entrepreneurs like Bryan Pelz, who has advised the gaming site VinaGame in Ho Chi Minh City. It’s “basically a country of young and very bored people,” he says.


The bottom line: One-third of Vietnam’s 88 million people are online, and some entrepreneurs talk of an Internet boom.

Wednesday, January 18, 2012

StartupPlays Offers An Affordable (Virtual) Alternative To Startup Accelerators

http://techcrunch.com/2012/01/17/startupplays-offers-an-affordable-virtual-alternative-to-startup-accelerators/

Founders and entrepreneurs are likely familiar with some of the more well-established startup incubators and accelerators out there, like Y Combinator, TechStars, 500 Startups, Founder Institute, DreamIt — to name a few — all of which provide terrific opportunities and resources for their founding teams. Of course, many of these come with a price, requiring founders to hand over five to ten percent equity for seed investments of around $25,000.

Naturally, many young entrepreneurs with their eyes on the fast-track are eager to sign up because of the reach of these accelerators’ networks. However, Scott Annan, the founder of Network Hippo and Mercury Grove, believes that not all veteran entrepreneurs are looking for the type of hand-holding and guidance (or the level of time commitment, as they often run three-month programs) offered by incubators and accelerators.

That’s why Annan, through Mercury Grove, formed StartupPlays, which provides an online alternative to accelerators by offering a collection of “market-proven recipes” (or “plays”) that include targeted guidance written by successful entrepreneurs. While veteran entrepreneurs may be looking to avoid the cost of accelerators, Annan believes that they still want (and need) active mentorship and guidance in particular aspects of building a business, like fund raising, online marketing, or public relations.

So StartupPlays has partnered with veteran entrepreneurs and mentors to turn their experience into actionable guides. Through a collaborative virtual workspace, StartupPlays provides entrepreneurs with detailed tasks, file templates, and expert tips. For example, StartupPlays enlisted Adrian Salamunovic, the co-Founder of DNA 11 and CanvasPop and PR expert, to create a “play” that provides founders with everything they need to know about creating a professional PR engine. The template assures founders that, after reading, they will have “a media Calendar, press contact list, a killer pitch, and press in major publications.”

And, today, the virtual accelerator released its latest “Play”, which is authored by serial entrepreneur and CEO of TechCrunch Disrupt winner GetAround, Sam Zaid. Zaid’s Play focused on how founders can qualify for investor funding, including how to build a fundable company, how to evaulate the type of funding startups should look for, when to look for it, and how to increase the chances of closing a deal.

Other authors include Dan Martell of Clarity.fm, Jeremy Olson of Tapity (who authored a really cool Play on how to build and market a successful iOS app), Aaron Hall of DressRush, and Cameron Herold of BackPocketCOO. StartupPlays plans to release a new play every week through its official launch in February. While Plays aren’t free — they typically range from $75 to $300 — they provide great value for the price tag, especially in light of the alternative.

Entrepreneurs and founders are always looking for great resources that can help them stay ahead of the game and provide important tips on how to attract investors, approach term sheets, build a great product, find users, and hire. Seeing as there are over 4,200 early stage startups worldwide and launches this year are expected to increase, there’s plenty of competition for funding — and for eyeballs. The Web is filled with resources for entrepreneurs, but it’s often fragmented, difficult to navigate, and who wants to waste time searching online, parsing Q&A sites, or watching videos?

StartupPlays really does offer a great alternative, and a great complement to sites like TheFunded.com. It’s all about giving entrepreneurs the resources they need to execute on their ideas, and with virtual workplaces that offer task and check lists and document templates and center around specific projects, it can save you from wasting time researching and plotting and get you into execution.

The beginning “stealth” phase for StartupPlays has really focused on building out its content offerings, and with its official launch in mid-February, the virtual accelerator will start building out an ecosystem around (and within) that content. For example, the team will add a virtual, realtime forum for Plays that allow entrepreneurs to leave comments on different parts of the process, give feedback, and ask their fellow founders what’s working for them and what isn’t.